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The development and implementation of specific organizational
strategies must be based on the areas
of strength in an organization. Referred to as core competencies,
those strengths are the foundation for creating a
competitive advantage for an
organization. A core competency is a unique capability that creates high value and differentiates an
organization from its competition.
Figure 1-1 shows some possible areas where human resources may
become part of core competencies.
Certainly, many organizations have identified that having their human resources as core
competencies differentiates them from their
competitors and is a key determinant of competitive advantages.
hiring
decisions, employers often rank communication skills among the most
requested competencies. Many job advertisements specifically ask for
excellent oral and written communication skills. In a poll of
recruiters, oral and written communication skills were by a large margin
the top skill set sought. In another poll, executives were asked what
they looked for in a job candidate. The top choices were teamwork
skills, critical thinking, analytical reasoning skills, and oral and
written communication skills. When we discuss communication skills, we
generally mean reading, listening, nonverbal, speaking, and writing
skills. We devote special attention
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